I'm going to do my curly hair routine.

@princessarianna0321

1.4K followers · usually 1.8K views a post

Views

270.2K

Likes

33.5K

Comments

153

Shares

403

SoundTikTok sound · Tambourine Instrumental

Promoted product

Skala

Beleza Brasileira Para Todos. Produtos para uma rotina de beleza completa e descomplicada. Seu Cabelo Top!

Why it worked

The video provides a relatable, low-friction tutorial that solves a common problem for curly-haired viewers, using specific, affordable products that viewers can easily replicate.

Summary

The creator demonstrates her curly hair routine by washing and applying various hair care products to her hair. She shows the process of sectioning her hair and applying products to achieve defined curls, then returns to show the final dry result.

Structure

1Introduction to hair routine
2Washing and prepping hair
3Applying Skala and Razba products
4Defining edges with Eco Gel
5Final reveal of dry hair

Original caption

#curlyhair #curly

More from @princessarianna0321

Product placement

Skala (a) acts: the creator shows and uses Skala shampoo and conditioner, and later uses a Skala hair treatment cream to define her curls; Razba (a) acts: the creator shows and uses a Razba hair treatment mask; Eco Gel (a) acts: the creator uses Eco Gel to define her edges and hair. Removing these would change the video as they are the specific products demonstrated in the routine.

On-screen text

curly hair routine 💇🏽‍♀️

Transcript

I'm going to do my curly hair routine. Okay, it's a thing, like you caught me. Okay, so I got the shower. I did do my lashes. I need a fresh set, but it was time to wash my hair because I was in those two braids for like a week. Because the curly girlies be saying that if you put your hair into braids and leave it in and just don't touch it any longer, Okay, I'm going to evenly distribute with this Skala. 3.99. The key is to do really small sections like this. Okay, your hair should look something like this when it's all wet. And I'm going to come back for when it's all dry. Oh my god. But that's probably going to take like a day or two, so I'll be back when it's fully dry. I completely forgot about this video. But it's been like a day or two like I said, and it's completely dry now. And yeah.