@undertheinfluence.bham — 72x breakout selling Katie O'Brien's

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Is this Birmingham's best kept secret?

@undertheinfluence.bham

2.2K followers · usually 1.1K views a post

Views

78.7K

Likes

4.5K

Comments

2.8K

Promoted product

Katie O'Brien's

Why it worked

The video leverages the 'hidden gem' trope and a satisfying reveal mechanic (the bookcase door) to create intrigue, which is highly effective for local discovery content.

Summary

The creator showcases a new secret basement bar located behind a hidden bookcase at the Katie O'Brien's venue in Birmingham. The video highlights the venue's atmosphere, live music, and unique entrance to encourage viewers to visit.

Structure

1Hook posing the secret location
2Reveal of the hidden bookcase entrance
3Tour of the secret basement bar interior
4Highlighting the atmosphere and live music
5Call to action to visit the venue

Product placement

Katie O'Brien's: (a) ACTS — the video demonstrates the interior, the secret entrance, the bar, and the live music experience of this specific venue. Removing it would change the entire subject of the video. Jameson: (b) APPEARS — a logo on the wall. Removing it would not change the video. Guinness: (b) APPEARS — a logo on the wall. Removing it would not change the video. Batey's: (b) APPEARS — a logo on the wall. Removing it would not change the video. New Mobilgas: (b) APPEARS — a logo on the wall. Removing it would not change the video.

Original caption

What’s behind the hidden bookcase? 👀🍻 Discover Birmingham’s new secret cavern bar at Katie O’Brien’s - with live music, drinks and all the classic Brum nightlife vibes! 🎶 Your new hidden gem for a night out in Birmingham 👀 @Katie O’Brien’s Irish Taverns #BirminghamBars #ThingsToDoInBirmingham #KatieOBriens #BirminghamNightLife #BirminghamLife [invite] Things to do in Birmingham | Birmingham Nights Out | Birmingham Bars | Irish Bar | Katie O’Brien’s Birmingham | Places to go in Birmingham | Temple Street Birmingham | Secret Bar Birmingham | Hidden Bar in Birmingham | Birmingham Pub | Cocktail Bar Birmingham