@curlyzia.xo — 44x breakout

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If you think you have straight hair I challenge you to try this and share your results

@curlyzia.xo

1.1M followers · usually 10.9K views a post

Views

479.7K

Likes

20.8K

Comments

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775

Why it worked

The video taps into a common desire for self-discovery and transformation, particularly around hair texture. By presenting a clear, step-by-step routine with a relatable "before and after" narrative, it encourages viewer participation and sharing, driving engagement.

Summary

The video demonstrates a curly hair routine, challenging viewers to try it if they suspect they have hidden curls. It outlines steps including shampooing, conditioning, using a bowl method with leave-in conditioner, applying mousse, and then gel before diffusing. The creator shares her own journey of discovering her natural curls.

Structure

1Challenge to try the routine
2Shampoo and condition
3Bowl method with leave-in conditioner
4Apply mousse
5Apply gel and diffuse
6Reveal of curly hair and creator's journey

Call to action

Follow along ✨

On-screen text

If you think you have straight hair I challenge you to try this and share your results I used to think mine was straight 😳 Shampoo & rinse Shampoo again Conditioner (detangle) Hair should feel nice & slippery Straight hair doesn't do this btw 🤨 Leave in conditioner This is the bowl method It's optional but I promise it's very fast & gives incredible results You just add leave in conditioner to your hair and dunk & scrunch (that's it!!) If you're skipping the bowl method, the next bit is important no more dunking ❌ Apply mousse to soaking hair I like me better when I call you Microlop Apply strong hold gel & diffuse Scrunch/clap out any crunch If your hair has dried anything other than completely straight... you've got curly hair 😳 I spent nearly my whole life not knowing frizz meant I had these hidden curls & waves!! I share lots of tips & tricks to help others discover their natural texture ✨ Follow along

Original caption

I can’t believe I spent almost my whole life thinking my hair was straight… 😳 Save this to try and see if you have hidden curls 🥰 Shampoo, conditioner, leave in conditioner, bowl method, mousse, Microplop, gel, diffuse 💖 #ziasbowlmethod #wavyhairroutine #wavycurly #puffyhair #fluffyhair