It's a dupe!

@slappyp

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SoundTikTok sound · original sound - slappyp

Promoted product

Walgreens Azelaic Acid Suspension 10%

Why it worked

The video leverages the popular 'dupe' trend by offering a more affordable alternative to a well-known skincare product, directly addressing consumer interest in value and efficacy.

Summary

The video compares a Walgreens brand Azelaic Acid Suspension 10% to The Ordinary's version, highlighting that the Walgreens product has the same active ingredients and is a more affordable dupe. It shows the Walgreens product's packaging and sale price, suggesting it's a good option for improving skin texture and brightness.

Structure

1Introduction of Walgreens Azelaic Acid as a dupe
2Comparison with The Ordinary's product
3Highlighting same active ingredients
4Showcasing Walgreens product benefits (texture, brightness)
5

Original caption

#walgreens #azelaicacid #skincare #dupe #acnescars @Walgreens

More from @slappyp

Product placement

Walgreens Azelaic Acid Suspension 10% (ACTS - it is a skincare product that is applied to the face to improve skin radiance, fight dullness, and minimize the look of uneven skin tone and textural irregularities. Removing it would change the video's topic.) The Ordinary Azelaic Acid Suspension 10% (APPEARS - it is shown in a screenshot as a comparison product. Removing it would not change what happens in the video, but would remove the context for the comparison.)

On-screen text

It's a dupe! Walgreens Azelaic Acid Suspension 10% COMPARE TO THE ORDINARY® AZELAIC ACID SUSPENSION 10% Improves skin radiance & fights dullness Minimizes the look of uneven skin tone & textural irregularities ARTIFICIAL DYES Free from ALCOHOL 1 FL OZ | 30 mL BEFORE YOU SPEND YOUR MONEY ON THE ORDINARY'S AZELAIC ACID, Walgreens Azelaic Acid Suspension 10% DIRECTIONS: Apply a small amount to the face in the morning and evening. WARNINGS: For external use only. Use only as directed on unbroken skin. Avoid the eye contour and contact with eyes and mouth. If irritation occurs, rinse off, cease use and consult a physician. Use sun protection during the day. Keep out of reach of children. Patch testing prior to use is advised. INGREDIENTS: WATER, DIMETHICONE, AZELAIC ACID, ISODECYL NEOPENTANOATE, DIMETHYL ISOSORBIDE, ETHOXYDIGLYCOL, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, POLYSILICONE-11, 1,2-HEXANEDIOL, PHENOXYETHANOL, ISOCETETH-20, POLYSORBATE 60, CHLORPHENESIN, SORBITAN ISOSTEARATE, TOCOPHEROL, SODIUM HYDROXIDE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, ISOHEXADECANE. LOT. NO: 25021 EXP: 09/2028 It's a dupe! SAME ACTIVE INGREDIENTS TO HELP WITH TEXTURE, WITH SKIN It's a dupe! AND HELP BRIGHTEN THAT SKIN. It's a dupe! Walgreens SALE Buy 1 at $9.99 get 1 50% OFF* Select Walgreens Skin Care *of equal or lesser price Unit price $7.42 per ounce on 2 save 4.99 on 2 Good thru OCT 24

Transcript

Before you spend your money on The Ordinary's Azelaic Acid, Walgreens has Azelaic Acid with the same active ingredients to help with texture, with skin and help brighten that skin.