I HAVE TO DO A VOICE OVER BECAUSE THIS THE WAY THAT TARGET PLAYED IN MY FACE TODAY.

@slappyp

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SoundTikTok sound · original sound - slappyp

Promoted product

EOS

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6 videos6 creators

Why it worked

The video succeeds by using a relatable 'expectation vs. reality' narrative that taps into the viral nature of brand-specific promotional items, keeping the audience engaged through authentic frustration.

Summary

The creator visits a Target store to receive a promotional EOS sherpa bag, only to discover that the bag is empty despite the marketing signage. She shares her disappointment in a humorous, conversational vlog style.

Structure

1Creator introduces the Target promotion for EOS bags
2Creator describes the interaction with the store employee
3Creator receives the bags and expresses excitement
4

Original caption

#eos #target #free #perfume #bodyspray

More from @slappyp

Product placement

EOS: (a) ACTS — the creator discusses the brand's new scents (pumpkin and toasted marshmallow) and the branded sherpa bags being given away at Target. Target: (b) APPEARS — the store location and the brand logo on the promotional signage. Removing Target would not change the core story of the empty promotional bag.

On-screen text

I HAVE TO DO A VOICE OVER BECAUSE THIS THE WAY THAT TARGET PLAYED IN MY FACE TODAY. SO THEY SAID THEY WERE GIVING OUT THESE EOS SHERPA BAG WITH THESE NEW SCENTS, AND I WAS SO EXCITED. AND THE LADY SPRAYED THE SCENT, AND I'M ASKING HER, LIKE, HEY, IS IT GONNA BE IN THE BAG? AND SHE'S LIKE, NO, YOU HAVE TO BUY THEM. AND I'M LIKE, HUH, WELL, MAYBE THERE'S GONNA BE A LITTLE SMALL SAMPLE SIZE INSIDE OF THE BAG. IT WAS THE PUMPKIN AND THE TOASTED MARSHMALLOW SCENTS, AND THE PUMPKIN DID SMELL GOOD ANYWAY, SO, UM, I'M PLAYING ALONG, LIKE, YEAH, YEAH. OKAY, THIS IS GREAT. CAN I GET THE BAG, MA'AM? SO SHE HANDS MY DAUGHTER A BAG, AND THEN SHE HANDS ME A BAG, AND WE GET IT, AND I GO AND OPEN THIS BAG, Y'ALL. THIS BAG IS EMPTY, OKAY? IT IS COMPLETELY EMPTY.

Transcript

I have to do a voice over because this the way that Target played in my face today. So they said they were giving out these EOS sherpa bag with these new scents, and I was so excited. And the lady sprayed the scent, and I'm asking her, like, hey, is it gonna be in the bag? And she's like, no, you have to buy them. And I'm like, huh, well, maybe there's gonna be a little small sample size inside of the bag. It was the pumpkin and the toasted marshmallow scents, and the pumpkin did smell good anyway, so, um, I'm playing along, like, yeah, yeah. Okay, this is great. Can I get the bag, ma'am? So she hands my daughter a bag, and then she hands me a bag, and we get it, and I go and open this bag, y'all. This bag is empty, okay? It is completely empty.