One thing becoming a mom has that definitely taught me

@adigraceeeee

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SoundTikTok sound · original sound - adigraceeeee

Promoted product

Honest

Shop The Honest Company for innovative formulas and designs on beauty, baby, cleaning products, and more.

Why it worked

The video succeeds by blending a relatable, high-engagement 'nighttime routine' format with a soft-sell product placement that feels like a genuine recommendation from a trusted parent.

Summary

A mother demonstrates her three-month-old baby's nighttime routine, highlighting her preference for Honest brand baby products. She emphasizes the importance of using trusted, high-quality items on her children's skin and directs viewers to purchase them on Amazon.

Structure

1Introduction to intentional parenting
2Showcasing Honest diapers and wipes
3Demonstrating bath time with Honest products
4Testimonial on brand trust and quality
5

Original caption

Our little nighttime routine with Milo 🛁👶🏼🍼I’ve been using @Honest since Kai was a baby, and now they’re part of our everyday routine with Milo too. From diapers and wipes to bath time, I love having products from a brand I know and trust You can check out Honest on Amazon! #ad

More from @adigraceeeee

Product placement

Honest (a) acts: the creator demonstrates using their diapers, wipes, and bath products on her baby; she explicitly recommends the brand as a trusted choice for baby essentials. Removing these products would remove the entire purpose of the video. Amazon (a) acts: the creator directs the viewer to purchase the products there. Removing this would remove the call to action.

Call to action

check out Honest on Amazon

On-screen text

3 MONTH OLD NIGHT TIME ROUTINE

Transcript

One thing becoming a mom has that definitely taught me is to be more intentional about what I use on my babies, especially when it's things that we use every single day like diapers, wipes, and bath products. I used Honest with Kai when she was a baby and now I'm using with Milo, too. I love having a brand that I already know and trust, actually when it comes to products that I'm using on their skin every single day. Motherhood has definitely made me more intentional about what I bring into our home, and Honest is one of those brands that I genuinely feel good about choosing for my babies. I love knowing that the products that I'm using my baby's skin everyday is held to such a high standard. So if you're looking for baby essentials you can feel good about, definitely check out Honest on Amazon.