my bedtime routine as a mom of 3

@happy.baes

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SoundTikTok sound · original sound - happy.baes

Promoted product

Hatch Sleep Clock

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3 videos3 creators

Why it worked

The video effectively showcases a relatable problem (lack of personal sleep routine for a busy mom) and presents a specific, identifiable product as the solution. The creator's personal experience and the product's dual functionality for both children and adults make it highly relevant and aspirational for viewers.

Summary

A mother of three shares her bedtime routine, highlighting the Hatch Sleep Clock as a key tool for both her children and herself. She explains how the device helps track sleep, create personalized plans, and offers peaceful music options for winding down and waking up.

Structure

1Introduction to bedtime routine as a mom of 3
2Using Hatch sleep machine for kids and self
3Personalizing own wind-down routine with Hatch Sleep Clock
4

Original caption

We're officially a @Hatch for Sleep family 😂 I mean how cool is it that the new Hatch Sleep Clock can track my sleep without a wearable so that it can develop a personalized bedtime plan that works for me?! Also, if you don't like waking up to noisy alarm sounds, the Hatch Sleep Clock has so many peaceful music options to choose from to help you wind down and get started for the day! #hatchpartner

More from @happy.baes

Product placement

Hatch for Sleep (ACTS - it is a sleep clock that tracks sleep and plays music, and its interface is operated by the creator; removing it would change what happens in the video). Apple (APPEARS - a logo on the laptop; removing it would not change what happens in the video).

On-screen text

my bedtime routine as a mom of 3

Transcript

What something you have in every bedroom? For us, it's our Hatch sleep machine. Mine starts my bedtime song at 10:30 and for my kids at 7:30. I've been thinking about prioritizing and executing a consistent sleep routine that came so natural for my kids, but something that I didn't have for me. And so I got myself a Hatch Sleep Clock. And now my wind-down routine looks just like my kids. For once my song comes on, I do quiet time before the lights go off. My Hatch Sleep Clock also tracks my sleep without a wearable to help develop a personalized bedtime plan that doesn't involve my phone, which is so important to me because I can easily doom scroll sometimes. Also, if you don't like waking up to noisy alarm sounds, the Hatch Sleep Clock has so many peaceful music options to choose from to help you wind down and get started for the day.