All right guys, which one are you?

@sebastiangenta

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Promoted product

Dove Men+Care Plant-Powered Body Wash

Looking for a body wash for men with plant-based ingredients? Explore the Active Naturals collection to refresh your skin and your daily self-care routine.

2 videos2 creators

Why it worked

The video uses a clear, relatable 'this or that' hook to engage the audience before seamlessly transitioning into a high-value, time-sensitive discount offer.

Summary

The creator showcases two scents of Dove Men+Care body wash and encourages viewers to purchase them on Amazon during a Prime Day sale. He demonstrates the product's benefits and shows the Amazon app interface to highlight the discount.

Structure

1Creator introduces two body wash scents
2Creator explains the Amazon Prime Day discount
3Creator highlights product benefits
4

Original caption

#DoveMenPartner Which one are you: crisp and refreshing or bold and elevated? I couldn’t choose, so I’m going with both. @dovemencare Dove Men Plant-Powered Body Wash is up to 20% off on Amazon during Prime Day. Shop while the deal lasts!

More from @sebastiangenta

Product placement

Dove Men+Care (a) acts: the creator holds, displays, and uses the body wash in the shower, and explicitly recommends it as part of an Amazon Prime Day promotion. Removing it would change the entire purpose of the video. Amazon (a) acts: the interface of the Amazon app is shown to demonstrate the discount and how to purchase the product. Removing it would remove the context of the deal.

Call to action

Shop the Prime Day deal on Amazon while it lasts.

On-screen text

All right guys, which one are you? Bold and elevated or crisp and refreshing? UP TO 20% OFF Dove Men Plant-Powered Body Wash Amazon Prime Day October 6-7

Transcript

All right guys, which one are you? Bold and elevated or crisp and refreshing? So listen up because you can get 20% off on Dove Men Plant-Powered body wash through Amazon during Prime Day, October 6th through October 7th. The eucalyptus and cedar oil is crisp and refreshing, and the black currant and cedarwood is bold and elevated. I genuinely could not choose, so I got both. They're also made with plant-based moisturizers, so you get smoother, healthier feeling skin while smelling so good. Shop the Prime Day deal on Amazon while it lasts and tell me which one you're picking.