use of free will: pretending I'm an important business man in my Uber

@sebastiangenta

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867.8K

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SoundTikTok sound · original sound - sebastiangenta

Why it worked

The video succeeds by tapping into the 'corporate satire' trend, using a relatable, high-energy persona that viewers find entertaining and shareable.

Summary

A creator films a comedic skit while riding in an Uber, pretending to be a busy executive managing high-stakes fashion week commitments and legal tasks. The video relies on the absurdity of the character's self-importance and his dismissive attitude toward his assistant, Janet.

Structure

1Creator starts a fake business call in an Uber
2Creator gives demanding instructions regarding a deck and deliverables
3Creator complains about his colleague Brandon being at a fashion fitting
4Creator ends the call with a final instruction to his assistant

Product placement

Uber (a) acts: it is the setting for the entire video, and the creator explicitly mentions being in his Uber to conduct business. Removing it would change the premise of the video. EOD (a) acts: the creator mentions it as a deadline for a task. Dolce & Gabbana (a) acts: the creator mentions a show that was put on his calendar. Anna Wintour (a) acts: mentioned as an invitation source. Vogue (a) acts: mentioned as a fitting. Singapore (a) acts: mentioned as a destination for a deck. UPS (a) appears: a truck is visible in the background. None of these are the promoted product.

On-screen text

use of free will: pretending I'm an important business man in my Uber

Original caption

Anna (Wintour) is on my pretend speed dial #uber #corporate #nyfw

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Transcript

Hello. Janet, I just landed in New York for Fashion Week. I have exactly 45 seconds. What is going on? Absolutely not. I told you that that deck needed to be revised by EOD today to include the Q4 deliverables. And unfortunately, I do not have the bandwidth to redline this. I have the Dolce & Gabbana show that you put on my calendar tonight. Yes, Janet. That was the invitation from Anna. Anna Wintour, Janet. Be serious. Yeah, so there's absolutely no chance that I'm going to be anything but present tonight. So, so let's have legal pressure test it, make sure there are no typos in it, and then we'll send it off to Singapore. There was a there there situation in the last deck. Yeah. We're an international organization. I think we know our homophones. Okay. Yeah. All right. Well, where's Brandon? He's at a fitting? Brandon works in legal. What do you mean he's at a fitting for New York Fashion Week? It's incredible what happens when you're a nepo baby. It's just. Yeah, I need Brandon focus on the Q4 deliverables and the go-to-market strategy. It's holiday season, baby. Anyways, Janet, I have to go. I have a fitting with Vogue tonight. Yes, the one you put on my calendar. All right, let's make sure to circle back the deck to Singapore. Make sure there are no typos, no red lines, and make sure we get this to the stakeholders before the press gets involved. And Janet, make sure to let Brandon know that I am front row.