This is how much my hair used to shed after every wash

@indyrodz1

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Promoted product

Caudalie Hair Density Serum

Hair Density Serum

Why it worked

The video uses a clear, relatable 'before and after' visual transformation to prove the product's effectiveness, which builds immediate trust and interest.

Summary

The creator shares her personal experience with hair shedding and demonstrates how using the Caudalie Hair Density Serum improved her hair's thickness and volume. She highlights the product's ease of use and non-greasy formula as key reasons for its effectiveness.

Structure

1Showcasing hair shedding before and after
2Introducing the Caudalie Hair Density Serum
3Explaining the benefits and application process
4Addressing concerns like sensitive scalp
5

Original caption

Hair shedding has been one of my biggest concerns for so long, especially on wash days 🥹 so seeing less hair in the shower lately feels like such a little win 🤍@Caudalie #caudalie #hairserum #hairshedding

Final recommendation to the audience

Product placement

Caudalie Hair Density Serum (a) ACTS: The creator demonstrates applying the serum to her scalp, explains its benefits (thicker hair, volume, less shedding), and highlights its features (lightweight, non-greasy, long applicator). Bur Bur (a) ACTS: The creator uses a Bur Bur hairbrush to demonstrate the amount of hair shed before and after using the serum. Removing either would change the video's demonstration of the product's efficacy.

Call to action

I would definitely add it to my routine

On-screen text

This is how much my hair used to shed after every wash and this is what it looks like right now and the key for me was adding the Caudalie Hair Density Serum to my routine I've been using it for over a month because I was dealing with so much shedding especially on my wash days and my other area of concern was my hairline I wanted it to look fuller and since using it consistently I noticed that my hair looks thicker has more volume and also I've been seeing a big difference in how much hair I'm losing It's very lightweight, it's non greasy non oily, it dries so quickly and I love the long applicator because it makes it so easy to apply directly to my scalp even when I already have my hair styled And also I have a very sensitive scalp and this is not irritating and helps support a healthy scalp so if you're experiencing something like this I would definitely add it to my routine

Transcript

This is how much my hair used to shed after every wash and this is what it looks like right now. And the key for me was adding the Caudalie Hair Density Serum to my routine. I've been using it for over a month because I was dealing with so much shedding, especially on my wash days. And my other area of concern was my hairline, especially around the sides. I wanted it to look fuller. And since using it consistently, I noticed that my hair looks thicker, has more volume and also I've been seeing a big difference in how much hair I'm losing. It's very lightweight, it's non greasy, non oily, it dries so quickly and I love the long applicator because it makes it so easy to apply directly to my scalp, even when I already have my hair styled. And also I have a very sensitive scalp and this is not irritating and helps support a healthy scalp. So if you're experiencing something like this, I would definitely add it to my routine.