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8.7KSilent UGCDirect Question hookLifestyle
Hook
You mean I can smell like Pepsi?!!
@andrealovesmakeup29
24.1K followers · usually 24 views a post
Views
208.8K
Likes
10.6K
Comments
68
Shares
1.5K
Promoted product
Pepsi x Glamlite Body Care Collection
Why it worked
The video leverages the novelty and nostalgia of a well-known beverage brand entering the beauty space, using a direct question to hook viewers interested in unique product collaborations.
Summary
The creator unboxes and displays two items from the Pepsi x Glamlite collaboration: a Wild Cherry body wash and a Vanilla Slushie body scrub. The video focuses on the packaging and the physical product textures.
Structure
- 1Introduction of the Pepsi x Glamlite collection
- 2Close-up of the Wild Cherry body wash bottle
- 3Close-up of the Vanilla Slushie body scrub jar
- 4Opening the scrub to show the texture
Product placement
(a) Pepsi x Glamlite Wild Cherry Body Wash: ACTS; the creator shows the bottle, opens it, and displays the label. (a) Pepsi x Glamlite Vanilla Slushie Body Scrub: ACTS; the creator shows the jar, removes the foil seal, and displays the product texture. (b) Pepsi logo: APPEARS; on the packaging. (b) Glamlite logo: APPEARS; on the packaging.
Original caption
@Glamlite #glamlite #pepsi #glamlitexpepsi
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