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703Silent UGCCuriosity Gap hook
Hook
From Kai: Go check your front door!
@techmichaelofficial
10.9K followers · usually 1.4K views a post
Views
965.5K
Likes
5.4K
Comments
56
Shares
334
Why it worked
The video leverages the social proof and excitement of a collaboration with a major creator (Kai Cenat) to drive interest in a new product launch.
Summary
The creator receives a package from Kai Cenat containing TONE brand cologne and deodorant. They unbox the items and test the scent on their wrist.
Structure
- 1Receiving a notification to check the front door
- 2Retrieving the TONE package
- 3Unboxing the cologne
- 4Testing the product
- 5Call to action
Product placement
TONE cologne and deodorant are the central focus of the unboxing.
Call to action
Shop TONE now on TikTok Shop!!!
On-screen text
From Kai: Go check your front door!
This smelled soo good!!!
Perfect for on the go or after the gym!
Shop TONE now on TikTok Shop!!!
Original caption
Shop your TONE EXCLUSIVES Now! on the TikTok shop!!! Thankyou @Kai Cenat for this opportunity #Tone #Amp #Deodorant #Cologne #Fyp
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