703Silent UGCCuriosity Gap hookConsumer Apps

Hook

From Kai: Go check your front door!

@techmichaelofficial

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SoundTikTok sound · If You

Promoted product

TONE

TONE, by AMP creators Kai Cenat, Duke Dennis, Fanum, Agent, Davis, and Chris, offers personal care products crafted with natural ingredients and iconic scents.

2 videos2 creators

Why it worked

The video leverages the social proof and excitement of a collaboration with a major creator (Kai Cenat) to drive interest in a new product launch.

Summary

The creator receives a package from Kai Cenat containing TONE brand cologne and deodorant. They unbox the items and test the scent on their wrist.

Structure

1Receiving a notification to check the front door
2Retrieving the TONE package
3Unboxing the cologne
4Testing the product
5

Original caption

Shop your TONE EXCLUSIVES Now! on the TikTok shop!!! Thankyou @Kai Cenat for this opportunity #Tone #Amp #Deodorant #Cologne #Fyp

More from @techmichaelofficial

Product placement

TONE cologne and deodorant are the central focus of the unboxing.

Call to action

Shop TONE now on TikTok Shop!!!

On-screen text

From Kai: Go check your front door! This smelled soo good!!! Perfect for on the go or after the gym! Shop TONE now on TikTok Shop!!!

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