Why it worked
The video leverages a relatable 'first time trying' premise and a satisfying, visually interesting DIY process that appeals to the natural hair community.
Summary
The creator demonstrates a DIY hair styling technique using pipe cleaners on her locs. She applies a spray product, wraps the hair around the pipe cleaners, and sits under a hooded dryer to set the curls.
Structure
- 1Introduction of pipe cleaners
- 2Applying spray to locs
- 3Wrapping locs with pipe cleaners
- 4Using a hooded dryer
- 5Final reveal of the curled style
On-screen text
My first time ever trying pipe cleaner curls on my locs!!! Idek how to actually do them so lets hope they come out cute!!!