Why it worked
The video leverages curiosity and speculation about future Apple hardware to drive engagement through a visually convincing, albeit fake, concept.
Summary
The video shows a close-up of a smartphone screen with a caption claiming it is an iPhone 18 Pro with an under-screen Face ID sensor. The device is a speculative render rather than a real product.
Structure
- 1Close-up of a smartphone screen
- 2Display of the time and a keypad
- 3Caption highlighting a speculative feature
Product placement
iPhone 18 Pro: This is the subject of the video, presented as a future device with an under-screen Face ID feature. It is speculative because the iPhone 18 Pro does not exist and this is a concept/render. Removing it would change the entire video.
On-screen text
19:38
iPhone 18 Pro new Face ID under screen is slightly visable