Fri Sep 18

The video likely worked due to the speculative nature of the 'iPhone 18 Pro' and the intrigue surrounding under-display Face ID technology, tapping into consumer curiosity about future Apple products.

The video shows a close-up of an iPhone 18 Pro's screen, focusing on the notch area. The screen displays the date and time, and a lock icon is visible. The video appears to be discussing or showcasing the under-display Face ID technology on this speculative iPhone model.

iPhone 18 Pro: APPEARS as the device being discussed. Removing it would change the topic of the video. Apple: APPEARS as a watermark/logo on the device. Removing it would not change what happens in the video.