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2.2KTalking HeadHow-To hookHealth
Hook
how I apply my eczema cream every night
@raechillmartin
22.0K followers · usually 2.0K views a post
Views
4.3M
Likes
205.1K
Comments
246
Shares
12.9K
Why it worked
The video succeeds by pairing a relatable, mundane skincare routine with a high-energy, recognizable pop culture reference, creating a humorous and engaging contrast.
Summary
The creator performs a humorous lip-sync to Michael Jackson's 'Smooth Criminal' while demonstrating her nightly routine of applying eczema cream and wearing cotton gloves.
Structure
- 1Creator introduces the topic of applying eczema cream
- 2Creator lip-syncs to Smooth Criminal
- 3Creator applies cream to hands
- 4Creator puts on cotton gloves
On-screen text
how I apply my eczema cream every night
Transcript
Ayo, Annie, you've been hit by, you've been struck by, a smooth criminal.
Original caption
you’ve been hit by a dry and flaky criminal #eczema
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