Me to my patients: just use a pea size of your tretinoin

@doctorserena

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SoundTikTok sound · original sound - plutoski_snipez

Promoted product

tretinoin

Why it worked

The video uses a relatable 'doctor vs. reality' trope that builds trust and authority while demonstrating the product's application in a casual, authentic way.

Summary

A dermatologist humorously contrasts the advice she gives her patients about using a small amount of tretinoin with her own habit of using it every night. The video shows her applying the cream to her face and neck.

Structure

1Creator displays text contrasting professional advice with personal habit
2Creator applies a pea-sized amount of cream to her hand
3Creator dots the cream onto her neck and face
4Creator rubs the cream into her skin

Product placement

Tretinoin (a prescription-strength retinoid cream) ACTS: it is the product being applied to the creator's face and neck in the video, demonstrating its use as part of a skincare routine. Removing it would change the entire premise of the video.