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Hook
WARNING! Triggering footage
@asiaone
1.4M followers · usually 3.4K views a post
Views
525.0K
Likes
18.9K
Comments
715
Shares
16.1K
Why it worked
The video likely gained traction due to its shocking and tragic nature, combined with the news outlet's credible reporting and expert analysis, providing context to a dangerous event.
Summary
This video shows CCTV footage of a fatal worksite accident where a worker fell from a height after being struck by a concrete pump truck's hose. Industry experts suggest potential causes for the incident, such as equipment failure or issues with the concrete mixture.
Structure
- 1Warning about triggering footage
- 2CCTV footage of worksite accident
- 3Worker struck by hose and falls
- 4Expert analysis of potential causes
- 5News outlet's decision not to show the fall
Product placement
AsiaOne (news outlet) - appears as a watermark and source attribution. Removing it would not change what happens in the video.
On-screen text
WARNING!
Triggering footage
Source: AsiaOne reader
TANJONG RHU HDB
WORKSITE DEATH:
FOOTAGE SHOWS MOMENT
Hose STRUCK WORKER,
CAUSING FALL FROM HEIGHT
Original caption
Tower crane CCTV footage has emerged, showing the moment when a concrete pump truck’s hose suddenly struck the worker, causing him to fall from height. Industry practitioners told AsiaOne that the sudden surge in pressure could be caused by several possibilities, including faulty equipment, or liquefied concrete not meeting requirements - thereby causing clogs in the pump, resulting in high pressure. AsiaOne is not showing the moment of fall out of respect for the deceased’s family. #sgnews #Singapore #Construction #Safety #HDB
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