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ITS RAINING, AND FRIDAY THE 13TH, RIDE SAFE
@asiaone
1.4M followers · usually 2.9K views a post
Views
514.9K
Likes
11.3K
Comments
421
Shares
2.8K
Why it worked
The video uses high-stakes, relatable dashcam footage to deliver a simple, timely safety message that resonates with a broad audience.
Summary
A dashcam video captures a motorcyclist losing control and falling on a wet road. The video serves as a public safety reminder to drive carefully during inclement weather.
Structure
- 1Dashcam footage of traffic on a rainy day
- 2Motorcyclist loses control and falls
- 3Text overlay provides a safety warning
On-screen text
Source: Threads/mogalito_00001
ITS RAINING, AND FRIDAY THE 13TH, RIDE SAFE
Original caption
Superstitious or not, wet roads on Friday the 13th are no joke, so slow down, stay alert and ride safe! #Rain #Road #Safety
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