Hi Parke besties.

@jessiebirnberg

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SoundTikTok sound · Fashionable and elegant atmosphere, cafe, chill(1121004)

Promoted product

Parkehttps://go.shopmy.us/p-90716916 ↗

Why it worked

The creator leverages high-intent community excitement by curating a visual 'linesheet' that organizes information for fans, making the upcoming drop feel more tangible and organized.

Summary

The creator presents a fan-made mock linesheet of the upcoming Parke clothing collection, detailing the items and their features. She encourages viewers to comment or check her bio for the shopping link for the October 1st launch.

Structure

1Introduction and disclaimer about the mock linesheet
2Detailed walkthrough of the collection items
3Highlighting signature design details
4Mention of the Pink Aid charitable partnership
5Call to action for the shopping link

Product placement

Parke (a clothing brand) ACTS: the creator displays a mock linesheet of their upcoming collection, describes the items in detail, and directs viewers to a link to shop the drop. Removing this would change the video entirely as it is a product showcase. Pink Aid (a charity) merely APPEARS: it is the beneficiary of the proceeds, but the video is not about the charity itself.

Original caption

PARKE X PINKAID MOCK LINESHEET BASED ON TEASERS!!!! 🩷🩷🩷 Comment or dm me for the direct link to shop the drop!!! Dropping October 1 at 10 am est!!! #parke #parkelinesheet #parkepink #parkemockneck #parkedrop @chelsea parke @Parke @mirandamckeon @jordcicero

More from @jessiebirnberg

Call to action

Comment or dm me for the direct link to shop the drop!!!

On-screen text

PARKE X PINK AID compassion until there's a cure THE COLLECTION 27% OF ALL PROCEEDS GO TO PINK AID THE SWEATS CREWNECK SWEATSHIRT BRIGHT PINK STRAIGHT LEG SWEATPANTS BRIGHT PINK CREWNECK SWEATSHIRT LIGHT PINK STRAIGHT LEG SWEATPANTS LIGHT PINK STRIPED SWEATSHIRT PINK STRIPE STRAIGHT LEG SWEATPANTS PINK STRIPE STRIPED ROBE PINK STRIPE THE ACCESSORY BASEBALL HAT SIGNATURE DETAILS HEART DETAIL ON SLEEVE CUSTOM STRIPES VARSITY PARKE LOGO BRIGHT PINK (STRIPED) & LIGHT PINK (ROBE)

Transcript

Hi Parke besties. First off, I want to preface this is not an official linesheet. This is just something that I made based on the teasers that we've seen for the Parke October verse the month. Comment or DM me for the link. It'll also be in my bio on drop day. Let's go through what I think we're getting based on the teasers. So first off, I think we're going to be getting this bright pink mock neck with the straight leg sweatpants and this has striped lettering. Then we have the light pink crew with like the medium pink lettering and all of these I think are going to have the little heart on the sleeve and then also of course the matching sweats. Then we are totally getting a striped mock neck set in the pink. It's so cute. So matching top and bottom. Then we saw some sneaks of the pink striped fleece robe. There's also going to be a hat. But I just love the detail with the pink heart on everything. The stripes are so cute. That's everything that we are getting. Also as a reminder 27% of the proceeds are going to Pink Aid. I think that this is a wonderful cause. I think that this is an amazing drop and I'm so excited to see what everybody gets. Don't forget to comment for the link. Love you. Bye.