PARKE EAST COAST SUMMER AUG 7 @ 10ET

@feliciazangri

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Why it worked

The video effectively uses a native mention strategy by showcasing desirable clothing items in appealing colors and styles, leveraging the popularity of the "Maggie & Emma" duo and the "East Coast Summer" aesthetic to create aspirational content.

Summary

This video showcases the "PARKE East Coast Summer" collection, a collaboration with Maggie & Emma. It highlights various apparel items in pink, red, and white, featuring floral prints and waffle knit textures, including sweatshirts, pants, a robe, and a tote bag.

Structure

1Announce collection and drop date
2Showcase pink and red colorways
3Detail white set with floral lettering
4Showcase waffle knit pieces and robe
5Highlight red piece with floral lettering
6Show tote bag and final collection overview

Product placement

PARKE: ACTS - appears on clothing (sweatshirts, pants, robe, tote bag, jacket) and is the brand name for the collection. Removing it would change what happens in the video as it is the central product being shown. Maggie & Emma: APPEARS - they are the creators/models for the collection. Removing them would change what happens in the video as they are the focus of the visuals.

Original caption

PARKE EAST COAST SUMMER AUG 7 @ 10 ET!! Comment or dm me for the link!! 💗❤️ #parke #parkemockneck #parkesweatshirt #parkehoodie #maggieandemma @Parke @chelsea parke

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Call to action

Comment or dm me for the link!!

On-screen text

PARKE EAST COAST SUMMER AUG 7 @ 10ET Maggie & Emma AUGUST 7 @ 10 AM EST east coast summer meet us on the Cape, a collection inspired by everything that makes an east coast summer unforgettable, with our favorite sister duo. fresh florals featuring a fresh floral print, soft waffle textures, and our newest mini tote, designed for the season we'll never stop chasing.

Transcript

Parke East Coast Summer drops on August 7th at 10 AM Eastern. Let's look through everything that we know we're getting so far. This is a collab with Maggie and Emma and we're seeing these two main color ways, which are going to be this brighter pink and then this bright red. We're also seeing this white set, which is so cute for the summer with the lettering having these adorable flowers within them. Here's a little bit of a closer up picture of these flowers. We're also getting waffle knit pants and a waffle knit t-shirt and a robe. Parke's robe is so cute and I love this one. The red also has the flowers in the Parke writing. I love that so much. And we're getting a clip in both the red and the pink. We're also getting this little Parke tote as well as the Parke with the pink and then the flowers in the lettering. I love this t-shirt especially because you can like dress it up or dress it down. What do you guys think of this collab? I think it's absolutely adorable for the end of summer. Comment or DM me if you want the link to the drop. It's happening on August 7th at 10 AM Eastern. Happy shopping!