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124Talking HeadProblem Callout hookLifestyle
Hook
I hate when I'm running a 7 min pace and I look down at my watch and it says 11:39 pace
@nickflintness
184.1K followers · usually 2.1K views a post
Views
255.0K
Likes
49.0K
Comments
191
Shares
4.2K
Why it worked
The video succeeds by tapping into a highly specific, relatable pain point for a niche audience (runners), using a simple text-on-screen format that encourages immediate engagement and comments.
Summary
The creator shares a relatable frustration about checking his running watch and seeing a much slower pace than he intended. He is shown jogging outdoors while the text overlay expresses this common runner's annoyance.
Structure
- 1Creator jogging outdoors
- 2Text overlay states the frustration
- 3Creator continues running
On-screen text
I hate when I'm running a 7 min pace and I look down at my watch and it says 11:39 pace
Transcript
I hate when I'm running a 7 min pace and I look down at my watch and it says 11:39 pace
Original caption
Maybe I'm looking at it upside down 🫠
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