she said unlimited budget so this one's 32,600

@coqtzl2005

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Promoted product

Kleinfeld

Kleinfeld Bridal

Why it worked

The video leverages the high-stakes, aspirational nature of luxury wedding shopping, which naturally captures viewer attention through curiosity about the price and the exclusivity of the gowns.

Summary

A bride-to-be visits a high-end bridal salon to try on expensive, exclusive wedding dresses. She discusses her preferences and the pressure of finding the perfect gown for her upcoming wedding.

Structure

1Bride arrives at bridal salon
2Consultant presents expensive dresses
3Bride tries on a dress
4Discussion of dress exclusivity and price
5Bride reflects on the experience

Product placement

Kleinfeld (a) acts: the store where the dresses are being tried on and purchased. Removing it would change the video as it is the setting and the source of the products. Pnina Tornai (a) acts: the designer of the dresses being showcased. Removing it would change the video as the dresses are the central subject.

Original caption

#sayyestothedress #sayyes #bridevibes #weddingdress #fyp

More from @coqtzl2005

On-screen text

she said unlimited budget so this one's 32,600 but that's not like that that's stunning I hope she means unlimited are we finding things Diane I'm having two of Panina's finale pieces taken off the mannequin yes okay oh hi thank you another one now this one is Oh it's half price 15,600 if there's gonna be a thousand people at this wedding then she definitely needs a show stopping dress ah I'm excited I'm so excited I feel like kind of being a socialite especially in Kentucky you know it's a lot of pressure my wedding is gonna be a very big deal in level they're very different yes which one which one are you gravitating towards it's like I love the glam but I also kind of like the softness you know what I mean I do want to stand out it's a lot of pressure you know kind of against myself having a unique taste what size shoe are you I want to get a high heel you know it has to fit in with his you know very well known family you know as well as mine but like I don't want to look like everybody else I think I'm gonna start with this beautiful one right here I mean I'm just almost overwhelmed okay oh you have a selfie stick I just can't believe I'm about to do this this is the first time I'm ever tried on a wedding dress is it really it is it is it's all positive vibes out into the universe I know excited the one they just pulled off the mannequin reminds me of that gown that she wore to the Swar yeah yep now is this one of those one of a kinds or is it it's exclusive you can't buy this anywhere else but kindebel well that's good yes oh wow look at that trace I mean it's gonna be hard to beat Did I not tell you Randy did look at me and was just like you know this is a very expensive dress it's $32,000 and I wasn't shocked I could see why it's a heavy dress you know like I said whether it's $1,000 5,000 10 15 20 30 you know it's about finding what works for you

Transcript

She said unlimited budget so this one's 32,600. But that's not like that. That's stunning. I hope she means unlimited. Are we finding things Diane? I'm having two of Panina's finale pieces taken off the mannequin. Yes, okay. Oh hi, thank you. Another one. Now this one is... Oh, it's half price, 15,600. If there's gonna be a thousand people at this wedding, then she definitely needs a show stopping dress. Ah, I'm excited. I'm so excited. I feel like kind of being a socialite, especially in Kentucky. You know, it's a lot of pressure. My wedding is gonna be a very big deal. In level, they're very different. Yes. Which one, which one are you gravitating towards? It's like I love the glam, but I also kind of like the softness, you know what I mean? I do want to stand out. It's a lot of pressure, you know, kind of against myself, having a unique taste. What size shoe are you? I want to get a high heel. You know, it has to fit in with his, you know, very well known family, you know, as well as mine. But like, I don't want to look like everybody else. I think I'm gonna start with this beautiful one right here. I mean, I'm just almost overwhelmed. Okay, oh you have a selfie stick. I just can't believe I'm about to do this. This is the first time I'm ever tried on a wedding dress. Is it really? It is, it is. It's all positive vibes out into the universe. I know, excited. The one they just pulled off the mannequin reminds me of that gown that she wore to the Swar. Yeah, yep. Now is this one of those one of a kinds, or is it? It's exclusive. You can't buy this anywhere else but Kleinfeld. Well, that's good. Yes. Oh wow, look at that trace. I mean, it's gonna be hard to beat. Did I not tell you? Randy did look at me and was just like, you know, this is a very expensive dress, it's $32,000, and I wasn't shocked. I could see why. It's a heavy dress. You know, like I said, whether it's $1,000, 5,000, 10, 15, 20, 30. You know, it's about finding what works for you.