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@joshuaranger

294.1K followers · usually 16.3K views a post

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SoundTikTok sound · DEAD PRESIDENTS (ALBUM VERSION)

Promoted product

Nike

Nike delivers innovative products, experiences and services to inspire athletes.

25 videos22 creators

Why it worked

The post uses high-quality, aesthetic lifestyle photography to integrate the product naturally into the creator's personal style, making the advertisement feel like a standard fashion post.

Summary

The creator showcases a pair of Nike sneakers in a lifestyle setting, posing in a park. The post is marked as a paid partnership with Nike.

Structure

1Creator poses in a park wearing Nike sneakers
2Close-up shot of the sneakers on the creator's feet
3Creator sits on a bollard to highlight the footwear

Product placement

(a) Nike: The brand is the subject of the video, with the creator showcasing a specific pair of Nike sneakers. The sneakers are the primary focus of the visual content, and the creator is wearing them in a lifestyle setting. Removing the sneakers would remove the entire purpose of the video. (b) Nike: The brand name appears in the caption (#TeamNike).