Why it worked
The video leverages a popular 'before and after' aesthetic trend that resonates with viewers interested in wellness and body positivity, using high-contrast imagery to tell a relatable story without needing a voiceover.
Summary
The creator uses a split-screen video to contrast a 'healthy' aesthetic lifestyle with a previous period of dieting and restriction. The video serves as a personal reflection on changing one's relationship with food and body image.
Structure
- 1Visual contrast of current lifestyle
- 2Text overlay expressing past struggle
- 3Visual contrast of past dieting habits
Product placement
Quest (protein cookies and bars) - APPEARS as a visual example of 'lies' or unhealthy diet culture. Removing it would not change the video's message about diet culture. none
On-screen text
I spent so much time
believing all the lies