Christmas has officially entered her bad bitch era.

@plmakeupacademy

3.3M followers · usually 25.1K views a post

Views

2.3M

Likes

7.9K

Comments

76

Shares

268

SoundTikTok sound · original sound - plmakeupacademy

Promoted product

P.Louise Bad Bitch Energy

Welcome to the P. Louise Bad Bitch Family! It's time to level up your glam game with our Bad Bitch Collection - a line-up of must-have products designed to keep you looking and feeling fierce. Featuring our iconic Bad B*tch Energy Juice Boxes from the likes of our best-selling Bad Bitch Energy Lip Duos to our adorable Baby Bad B Energy Lip Duos and stunning Crystal Bad Bitch Energy, this collection is all about luxury with attitude.

Why it worked

The video uses a high-energy, festive aesthetic and sensory-focused descriptions to make the products feel like desirable holiday accessories rather than just makeup.

Summary

The creator showcases three new Christmas-themed lip oil and lip conditioner sets from the P.Louise brand. She describes the scent and aesthetic of each flavor while demonstrating the product application.

Structure

1Introduction of the new Christmas collection
2Demonstration and description of Iced Gumdrop
3Demonstration and description of Strawberry Snowflake
4

Original caption

🎄 Bad B’s just got a festive flavour upgrade… 🍬❄️✨ Brand new Christmas flavours are joining the P.Louise family VERY soon. Consider this your warning to make room on that wishlist. 🎁👀 #plouise #makeup #lipoil #hydratedlips

More from @plmakeupacademy

Product placement

P.Louise (a) acts: the creator demonstrates the application of their lip oil and lip conditioner products, showing the packaging and the product results on her lips. Removing these would change the video entirely as they are the subject. PLouise Skin (a) acts: the product line is operated and demonstrated as the primary focus of the video.

Call to action

Which one are you adding to your Christmas list?

On-screen text

CHRISTMAS HAS OFFICIALLY ENTERED HER BAD BITCH ERA PLOUISESKIN BAD BITCH ENERGY ICED GUMDROP PROTECT YOUR POUT STAY SHINING STRAWBERRY SNOWFLAKE VANILLA SNOW CREAM

Transcript

Christmas has officially entered her bad bitch era and these three brand new flavours are everything. Containing a lip oil and lip conditioner. First up we have flavour Iced Gumdrop. Just imagine walking into the sweetest little Christmas sweet shop. Colourful sugar, juicy gummy sweets and that irresistible frosted candy smell. She's sweet, she's playful, sugary and addictive. It's giving frozen pick and mix in the cutest possible way. It doesn't just smell amazing, taste amazing, it looks amazing. Next we have Strawberry Snowflake. A gorgeous snowy strawberry dream. Think juicy, fresh, picked strawberries covered in a delicate dusting of frosty sugar. Sweet but fresh, but creamy with that magical wintery finish. It smells like Christmas morning meets strawberry candy. Then we have Vanilla Snow Cream. The ultimate winter comfort scent. Imagine whipped vanilla cream, soft fluffy snow and the creamiest, most luxurious vanilla cloud. She's warm, she's milky, she's sweet and she's dreaming. Basically a vanilla ice cream sundae in a snow globe. And because these are crystal bad bitches, they're not just lip oils and lip conditioners, they're your Christmas accessory. Which one are you adding to your Christmas list?