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@plmakeupacademy

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SoundTikTok sound · Uplifting Nu Disco

Promoted product

P.Louise Mystery Boxes

Whether you’re a makeup enthusiast, skincare lover, or just here for the thrill of a blind box - our P.Louise Mystery Boxes are the ultimate treat. With a range of price points to suit every budget, each mystery box is packed with hand-picked favourites, iconic must-haves, and a few exclusive surprises. It’s the perfect way to explore the P.Louise world - and save while you’re at it. One thing’s for sure… with a mystery this good, you’re always unboxing a win.

Why it worked

The video leverages curiosity and the element of surprise inherent in mystery boxes, combined with a clear value proposition of doubling the perceived worth of the purchase. The interactive nature of approaching strangers and the playful presentation likely contributed to engagement.

Summary

The creator offers passersby the chance to purchase P.Louise mystery boxes, presenting different quantities and asking if they would like to double the amount. The video highlights the value proposition of the mystery boxes, where a £30 purchase yields £60 worth of products.

Structure

1Greeting and offering mystery boxes
2Presenting different quantities of boxes
3

Original caption

Double the amount. Double the excitement. DOUBLE the mystery. 👀🎁✨ Our £30 Mystery Boxes are packed with even MORE P.Louise goodies, giving you more beauty, more surprises and more to obsess over 💖 #plouise #makeup #plouisemystery #skincare

More from @plmakeupacademy

Product placement

P.Louise Mystery Boxes: These are boxes containing makeup and skincare products that are sold to customers. They are presented as a way to get more beauty products and surprises. P.Louise: This is the brand that sells the mystery boxes and the products within them. It appears as a brand name on the boxes and is mentioned in the caption. It is the entity selling the products.

On-screen text

MYSTERY PERSON NEXT PERSON WOULD LOUISE UP IT PERSON DOUBLE NEXT PLEASE HELLO HI EIGHT MYSTERY TO NEXT THEM YEAH THESE BOXES YOURS LOUISE NO THESE POUNDS PRODUCTS GET WORTH MY HAVE YOURS

Transcript

Hi Would you like a P.Louise mystery bag or would you double it up for the next person Would you like two P.Louise mystery boxes or would you double them up for the next person Hello Hi Would you like four P.Louise mystery boxes or would you double them up for the next person Hi Hi Would you like eight P.Louise mystery boxes or would you double them up for the next person Double them I think we'd win them, wouldn't we? Yeah So these A mystery boxes are all yours Do you know what P.Louise mystery boxes are? No So these 30 pounds for the products, you get 60 pounds worth of products So you're gonna get 60 pounds worth of products times eight Oh my god Amazing, isn't it? Have yours