I'm passing the phone to the man who started all this Bellarie family drama shit.

@strongblacklead

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SoundTikTok sound · original sound - strongblacklead

Promoted product

Netflix

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24 videos17 creators

Why it worked

The video leverages the popular 'passing the phone' social media trend and features a high-profile ensemble cast, creating a sense of community and excitement around the upcoming film release.

Summary

A group of actors from Tyler Perry's film universe participate in a 'passing the phone' trend to promote the upcoming film 'Where There's Smoke' on Netflix. The video features various cast members passing the phone to one another, culminating in a mention of the film's release on the streaming platform.

Structure

1Cast members pass the phone to each other
2Taraji P. Henson introduces Tyler Perry
3Tyler Perry introduces the stars of his new film
4

Original caption

it's a family reunion for the #TylerPerry Universe #StrongBlackLead

More from @strongblacklead

Product placement

Netflix: (a) it ACTS — it is identified as the platform where the film 'Where There's Smoke' will be released, and the brand's signature 'Tudum' sound is played at the end. Removing it would change the video's purpose as a promotional trailer for a Netflix film.

Call to action

Catch me and the rest of my amazing, talented cast in Tyler Perry's Where There's Smoke, coming soon to Netflix.

On-screen text

I'm passing the phone to the man who started all this Bellarie family drama shit. And still holds the purse strings. All right, I'm passing the phone to the newest couple brave enough to ask Why did I get married? We just got married. So we passing the phone to some OGs in the marriage game. Yeah, I got the phone. this what I'm talking about. What? Eh, what? - Pass it to me now. No no no no no! - I got it. I got it. I am passing the phone to a Black queen and legend and star of Give Me Some Sugah. So... I am about to pass the mic to the legend, to the man who has hired everybody in Hollywood and has paid us all very well. Passing it to... All right, Taraji. I'm passing the phone to the stars of my new film, Doing Life. We're passing the phone to someone you'll be seeing a lot more of in the Tyler Perry universe. Yup, he's got smoke. Catch me and the rest of my amazing, talented cast in Tyler Perry's Where There's Smoke, coming soon to Netflix. Tudum! That was... That was good.

Transcript

I'm passing the phone to the man who started all this Bellarie family drama shit. And still holds the purse strings. All right, I'm passing the phone to the newest couple brave enough to ask the question, why did I get married? We just got married. So we passing the phone to some OGs in the marriage game. Yeah, I got the phone. This what I'm talking about. What? Eh, what? Pass it to me now. No no no no no! I got it. I got it. I am passing the phone to a Black queen and legend and star of Give Me Some Sugah. So... I am about to pass the mic to the legend, to the man who has hired everybody in Hollywood and has paid us all very well. Passing it to... All right, Taraji. I'm passing the phone to the stars of my new film, Doing Life. We're passing the phone to someone you'll be seeing a lot more of in the Tyler Perry universe. Yup, he's got smoke. Catch me and the rest of my amazing, talented cast in Tyler Perry's Where There's Smoke, coming soon to Netflix. Tudum! That was... That was good.