Hey, sorry I'm late.

@strongblacklead

402.8K followers · usually 12.2K views a post

Views

7.1M

Likes

856.0K

Comments

2.9K

Shares

55.5K

SoundTikTok sound · original sound - strongblacklead

Promoted product

Hollywood Arts

Why it worked

The video uses a relatable, humorous character skit to showcase the tone and premise of a new show, effectively leveraging the platform's native content style to drive interest.

Summary

A student at Hollywood Arts explains to his teacher why he has been wearing athletic gear to school. He performs a short song about his secret life as a musician while his classmates watch.

Structure

1Student arrives late to class in athletic gear
2Teacher questions his attire
3Student reveals he is lying to his parents about a sports scholarship
4Student sings a song about his secret musical passion
5Classmates applaud the performance

Product placement

Netflix (a) ACTS: it is the platform hosting the show being promoted. Removing it would change the video as it identifies the distributor of the content.

Original caption

A new generation of Black talent is at Hollywood Arts, coming to Netflix tomorrow! #HollywoodArtsNetflix #StrongBlackLead

More from @strongblacklead

On-screen text

Hey, sorry I'm late. Whew. That's better. Why are you not Sikowitz? Why were you wearing athletic gear? My parents think I'm here on a sports scholarship. Hollywood Arts doesn't have sports. Yeah, I've been lying to 'em for a couple years now. The truth is I'm a musician But my parents would never approve They'd say, "Qwest, this ain't worth the tuition" And they'd threaten to make us move So I lie and I pretend That I can put a ball inside a... What's the word again? Oh, yeah. ...hoop

Transcript

Hey, sorry I'm late. Whew. That's better. Why are you not Sikowitz? Why were you wearing athletic gear? My parents think I'm here on a sports scholarship. Hollywood Arts doesn't have sports. Yeah, I've been lying to 'em for a couple years now. The truth is I'm a musician. But my parents would never approve. They'd say, "Qwest, this ain't worth the tuition." And they'd threaten to make us move. So I lie and I pretend. That I can put a ball inside a... What's the word again? Oh, yeah. ...hoop.