Why it worked
The video leverages the high-profile celebrity status of A$AP Rocky and Ayra Starr to capture attention within the context of Paris Fashion Week.
Summary
A short video shows A$AP Rocky and Ayra Starr posing together on a red carpet in front of a branded backdrop after a fashion show in Paris.
Structure
- 1A$AP Rocky and Ayra Starr pose together
- 2The pair interact and smile for the camera
- 3They continue posing for photos
Product placement
AWGE (a creative agency/brand) appears as a logo on the backdrop; removing it would not change the video. Ray-Ban (eyewear brand) appears as a logo on the backdrop; removing it would not change the video. Puma (apparel brand) appears as a logo on the backdrop; removing it would not change the video.
On-screen text
A$AP ROCKY & AYRA STARR STYLE OUT AFTER HIS PARIS SHOW