Okay, look at this.

@laurakristine08

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SoundTikTok sound · original sound - laurakristine08

Promoted product

Five Below

Five Below is a store that sells a variety of affordable items, including seasonal apparel, accessories, beauty products, and home decor.

55 videos19 creators

Why it worked

The video leverages the 'cute' aesthetic and the popular 'Five Below finds' trend to appeal to a specific demographic interested in affordable, trendy home decor and accessories.

Summary

The creator showcases various makeup-themed plush toys found at a Five Below store. She highlights a blush, an eyeshadow palette, and a lipstick plush.

Structure

1Introduction to the plushies
2Demonstration of the blush plush
3Demonstration of the eyeshadow palette plush
4Demonstration of the lipstick plush
5

Original caption

The cutest girly, makeup plushies @Five Below #girlytok #girly #girlythings #fivebelow

More from @laurakristine08

Product placement

Five Below (a) ACTS: the creator visits the store, operates the shelves, and demonstrates the products found there. Removing it would change the video as it is the specific retail location being showcased.

On-screen text

Five Below Make-up Plushies

Transcript

Okay, look at this. This is a blush. It is so cute. And then look at this one. It is an eyeshadow palette. And then we have this adorable lipstick. These are too stinking cute.