COMMS 320 - PR Wrtg + Media Reltns, Fall 2020

@gracedegraff

5.9K followers · usually 980 views a post

Views

140.6K

Likes

6.2K

Comments

58

Shares

145

SoundTikTok sound · original sound - bunanashak3

Why it worked

The post leverages a relatable 'glow up' narrative by contrasting an old, unflattering student ID photo with a current, polished selfie, which is a highly engaging and shareable format.

Summary

The creator shares a series of screenshots showing a university assignment feedback and her student ID card, followed by a current selfie. The post reflects on her personal growth since 2020.

Structure

1Displaying academic feedback from 2020
2Showing the student ID card photo
3Revealing a current selfie to highlight personal growth

Product placement

Lululemon: mentioned in the professor's feedback as a client for an assignment. It merely APPEARS as a topic of academic work. Removing it would not change the video's focus on the creator's personal growth/glow up. none.

On-screen text

COMMS 320 - PR Wrtg + Media Reltns, Fall 2020 Submitted: Sep 16 9:37 am MDT Files Submitted (1) Choose a client assignment 1.pdf Submission Notes Score 10.0/10.0 1.0% / 1.0% Feedback Grace, You don't look like your photo id! You look better in real life. Lululemon should be a great client. Good analysis at the end on media relations. Dkp ID Card BRIGHAM YOUNG UNIVERSITY Grace Degraff Student EXP 16-Nov-2027 Events and Services QR Code Do you consent to grant BYU permission to use your information for the purpose of program improvement? Read the Privacy Statement Agree Disagree did we glow up??

Original caption

#byu