Get a bonus Chaos Scythe pickaxe with all Fortnite purchases over £20/€20.

@smythstoys

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SoundTikTok sound · The OG sound

Promoted product

Smyths Toys Superstores

Smyths Toys Superstores is a retail company that sells various toys, games, and dolls through its physical store locations and its online e-commerce website.

7 videos3 creators

Why it worked

The video leverages a high-value, time-sensitive incentive for a massive gaming audience, directly connecting a popular digital reward to a physical retail purchase.

Summary

A store employee announces a promotional offer where customers receive a bonus in-game item for Fortnite when spending over a certain amount at Smyths Toys. The promotion is valid both in-store and online for a limited time.

Structure

1Announce the bonus item offer
2Specify the purchase threshold
3State the availability and deadline
4Direct viewers to the store

Original caption

Bonus 'Chaos Scythe' Pickaxe with all Fortnite purchases over £20/€20! 🎮 Available in-store & online until 31st October. Don’t forget, FREE Delivery on orders over £20/€25 at Smyths Toys! *T&Cs apply. #smythstoys #fortnite #fortniteedit #fortnitelife #gaming

More from @smythstoys

Product placement

Fortnite (a video game) — it ACTS as the subject of the purchase requirement and the source of the bonus item. Smyths Toys (a toy retailer) — it ACTS as the store where the purchase is made and the entity offering the bonus. Removing these would change the entire premise of the video.

Call to action

Shop now at Smyths Toys Superstores

On-screen text

Bonus 'Chaos Scythe' Pickaxe with all Fortnite purchases over £20/€20

Transcript

Get a bonus Chaos Scythe pickaxe with all Fortnite purchases over £20/€20. Available in-store and online until the 31st of October. Shop now at Smyths Toys Superstores.