incase your mum didn't tell you...

@cheekyglo

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SoundTikTok sound · original sound - cheekyglo

Promoted product

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Why it worked

The video provides a highly relatable, actionable beauty tip that solves a common pain point, positioning the product as the essential tool for achieving the desired result.

Summary

The video demonstrates the proper skincare routine of using an exfoliating glove before shaving to prevent ingrown hairs and achieve smoother skin. The creator uses a CheekyGlo glove to show the process of removing dead skin build-up.

Structure

1Identify the problem of ingrown hairs
2Introduce the solution of exfoliating before shaving
3Demonstrate the use of the CheekyGlo glove
4Explain the benefits of the process

Original caption

did you change your routine after this? 🥲 #skincare #shaving #exfoliate

More from @cheekyglo

Product placement

CheekyGlo (a) ACTS: The creator uses a CheekyGlo branded exfoliating glove to scrub their leg before shaving, demonstrating its function to remove dead skin and prevent ingrown hairs. Removing this product would change the video as it is the central tool being demonstrated.

On-screen text

incase your mum didn't tell you... to avoid getting ingrow hairs... exfoliate BEFORE shaving it removes dirt and dead skin build up from your body so that your hair follicle doesn't get blocked and you get super smooth skin!