october 1st means it’s time to make her a boo basket 🧺🍁🍂🎃

@brookieobrien

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Views

189.8K

Likes

29.4K

Comments

177

Shares

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SoundTikTok sound · original sound - countdown.tohalloween26

Promoted product

Target

Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

61 videos51 creators

Why it worked

The video taps into a highly popular seasonal trend ('boo baskets') that encourages viewers to engage in consumer behavior, while the aesthetic, cozy editing style makes the shopping process feel aspirational and shareable.

Summary

The creator films themselves shopping at Target to assemble a 'boo basket' filled with seasonal items like Peeps, Starbucks drinks, and Tree Hut scrubs. The video showcases the process of selecting these specific branded products from the store shelves.

Structure

1Entering the store
2Selecting seasonal candy
3Selecting seasonal drinks
4Adding beauty and home items

Original caption

it’s boo basket season 🧺🍁🍂🎃 @target @FRENSHE @Tree Hut @Coach @peepsbrand @Starbucks #boobasket #boobasketideas #october #spookyseason #october1st

More from @brookieobrien

Product placement

Target (a) acts: the video takes place in a Target store, showing their shopping carts and product selection; removing it would change the setting and availability of the items. Peeps (a) acts: the product is picked up and placed in the basket. Starbucks (a) acts: the product is picked up and placed in the basket. Tree Hut (a) acts: the product is picked up and placed in the basket. Coach (a) acts: the product is picked up and placed in the basket. Boots & Barkley (a) acts: the product is picked up and placed in the basket.