autumn has arrived

@brookieobrien

28.9K followers · usually 6.9K views a post

Views

423.8K

Likes

807

Comments

49

Shares

48

SoundTikTok sound · Venus and Flower

View velocity

+358.7K views over 5.5d · ~64.7K/day · 6 observations

Promoted product

Maison Margiela REPLICA fragrances

Perfumes. Explore and shop online the women's, men's and all gender’s of shoes, bags and ready to wear collections. Fast and safe shipping!

Why it worked

The video effectively taps into the seasonal trend of fall fragrances, using cozy aesthetics and popular products to create relatable and aspirational content. The clear partnership disclosure and mention of a well-known retailer like Sephora add credibility and a direct path to purchase.

Summary

The creator showcases Maison Margiela REPLICA fragrances, highlighting them as ideal for the fall season. The video features close-ups of the perfume bottles, with one being sprayed, and mentions purchasing them at Sephora.

Structure

1Introduction of fall theme with decor
2Showcasing Maison Margiela REPLICA fragrances
3Demonstrating product use (spraying)
4Highlighting specific scents and their suitability for fall

Original caption

officially switching my fragrance wardrobe over for fall🍂🤎 shop @maisonmargielafragrances REPLICA frangrances for all the cozy fall vibes at @Sephora #MargielaFragrancePartner #FallFragrance #REPLICALostEden #REPLICAJazzClub #REPLICAByTheFireplace

More from @brookieobrien

Product placement

Maison Margiela Fragrances (ACTS - bottles are shown, picked up, and sprayed, implying use and demonstration of the product's scent; removing it would change the video's focus) REPLICA fragrances (ACTS - same as Maison Margiela Fragrances) Sephora (APPEARS - mentioned as a retail partner, but its interface is not operated or shown, removing it would not change what happens in the video)