Product placement
Maison Margiela Fragrances (ACTS - bottles are shown, picked up, and sprayed, implying use and demonstration of the product's scent; removing it would change the video's focus) REPLICA fragrances (ACTS - same as Maison Margiela Fragrances) Sephora (APPEARS - mentioned as a retail partner, but its interface is not operated or shown, removing it would not change what happens in the video)