crocs crafted lace

@adrianegweyn

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SoundTikTok sound · original sound - honey.latte11

Promoted product

Crocs Crafted Lace

Crafted with an elegant touch. This Crafted Clog features a mesh lace upper with embroidered stitching and a groinsgrain bow on the backstrap. With Croslite™ foam construction added for durability…

3 videos

Why it worked

The video leverages a highly aesthetic, slow-motion presentation of a popular brand's new product, tapping into the 'coquette' and 'customized Crocs' trends to drive desire.

Summary

The creator showcases the new Crocs Crafted Lace model, highlighting its unique design with lace and charms. The video serves as an early access announcement for the product launch.

Structure

1Close-up of the shoes
2Displaying different colorways
3Creator wearing the shoes
4Call to action for early access

Product placement

Crocs Crafted Lace: (a) ACTS — the creator displays, holds, and models the shoes, demonstrating their design and aesthetic appeal. Removing the shoes would leave the video with no content. Crocs US Shop: (b) APPEARS — the handle is tagged in the caption as the source for the product.

Original caption

Early access is here! The new Crocs Crafted Lace styles are dropping one week early, and I’ll have an exclusive coupon and giveaways during my live. Come shop with me and get a first look! 🖤✨ #Crocs #CrocsCraftedLace #CrocsStyle #EarlyAccess #TikTokShop @CROCS US SHOP