Why it worked
The video leverages the high aesthetic appeal of a specific, trendy product variation, using simple, clean visuals that allow the product to speak for itself.
Product placement
Crocs: The product is the subject of the video. The creator shows the shoes, handles them, and demonstrates their aesthetic appeal. The brand name appears on the packaging and is tagged in the caption. Removing the brand would change the entire purpose of the video, which is to showcase this specific product.