best part of going to the mall.

@wudassietesbamlackalem

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SoundTikTok sound · original sound - chivas_jr

Promoted product

Auntie Anne's

Auntie Anne’s is known for hand-baked pretzels to be enjoyed with a refreshing lemonade. Visit our website to stay up-to-date on current news & events!

3 videos3 creators

Why it worked

The video taps into a relatable, nostalgic consumer experience by associating a popular mall snack brand with a positive leisure activity.

Summary

The creator showcases various Auntie Anne's pretzel products while visiting a mall. The video highlights the experience of buying and eating the snacks.

Structure

1Close-up of pretzel bites
2View of the Auntie Anne's store counter
3Display of various pretzel options
4Creator holding bags of pretzels
5

Original caption

best part of going to the mall is auntie Anne’s #fyp #auntieannes #CityTasteTest #meantforyou

More from @wudassietesbamlackalem

Product placement

Auntie Anne's (a) ACTS: the video shows the product being purchased, displayed in the store, and consumed by the creator. Removing it would change the entire subject of the video.