Why it worked
The video leverages a relatable 'day-in-the-life' shopping moment and taps into the excitement of international product availability, which resonates with beauty enthusiasts.
Summary
The creator shows a shopping bag from the German drugstore chain Rossmann after browsing various cosmetic brands in-store. The video serves as a personal update about beauty product availability in Germany.
Structure
- 1Creator video calls while shopping
- 2Panning across cosmetic aisles
- 3Showing the Rossmann shopping bag
Product placement
Essence (a cosmetics brand) appears as a shelf display; it does not act. Catrice (a cosmetics brand) appears as a shelf display; it does not act. Rival de Loop (a cosmetics brand) appears as a shelf display; it does not act. MCoBeauty (a cosmetics brand) appears as a shelf display; it does not act. Rossmann (a drugstore chain) appears as the brand on the shopping bag; it does not act. None of these products act in the video; they are merely the setting for the creator's shopping trip.
On-screen text
not only rhode came to germany tho