Deutschland am 30. September btw

@raya.kiza

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SoundTikTok sound · original sound - getithowyouliveitt

Promoted product

Rhoderhodeskin.com

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

41 videos33 creators

Why it worked

The video leverages high-intent anticipation for a popular beauty brand's regional launch, providing clear, localized information that is highly relevant to the creator's audience.

Summary

The creator showcases a display of Rhode skincare products in a store, announcing that the brand is launching in Germany on September 30th.

Structure

1Creator approaches a branded Rhode display
2Close-up of various skincare products
3Panning shot of the store shelf
4

Original caption

Am 30. September kommt rhode nach Deutschland 💞💞 #rhodeskin #rhode #rhodesephora #rhodeeurope #rhodeskincare

More from @raya.kiza

Product placement

rhode: (a) ACTS — the video shows the product display, the items on the shelf, and the creator interacting with the testers. The video is a promotional announcement for the brand's launch in Germany. Removing the brand would remove the entire purpose of the video.