Wormy's, Graveyard Wanders, One Man Riot, Serge Lutens, Dexcom
Why it worked
The video leverages a popular seasonal trend ('boo baskets') combined with a personal, relatable narrative about gift-giving and relationship dynamics, making the product mentions feel like natural parts of a story rather than forced advertisements.
Summary
The creator assembles a Halloween-themed 'boo basket' for his wife, showcasing various gifts from different brands. He explains the significance of each item, highlighting his love language of gift-giving.
Structure
1Introduction to the boo basket concept
2Showcasing various Halloween-themed gifts
3Explaining the personal significance of the gifts
4Final assembly and sentiment
Product placement
Wormy's: (a) ACTS - provides a bat-shaped heating pad. Removing it would change the gift content. Graveyard Wanders: (a) ACTS - provides a candle and tray set. Removing it would change the gift content. One Man Riot: (a) ACTS - provides greeting cards. Removing it would change the gift content. Cricut: (a) ACTS - the creator mistakenly identifies a Le Creuset pot as a Cricut. Removing it would change the gift content. Serge Lutens: (a) ACTS - provides a perfume sample set. Removing it would change the gift content. Dexcom: (a) ACTS - the creator mentions stickers to hold on her Dexcom device. Removing it would change the gift content.
On-screen text
Original caption
Halloween is basically Christmas in this house, so obviously I’ve been looking for stuff since August. Everything in Katherine’s Boo Basket items tagged in comments. #boobasket #halloween #gothic #giftideas #halloweentok @Katherine🥀
More from @old_and_sad
More breakout videos from this creator.
MAKING MY WIFE'S BOO BASKET
YOU'RE ALREADY BEHIND.
I STARTED COLLECTING
THINGS FOR KATHERINE
IN AUGUST,
SO LET'S PUT
IT TOGETHER.
FIRST THING.
A LITTLE BAT
LIKE HER. THIS
IS FROM A
COMPANY CALLED WORMY'S.
IT IS A
HEATING PAD.
I USUALLY
GET HER A
WATER BOTTLE EVERY
YEAR.
KATHERINE LOVES MYSTERY
STUFF, SO I GOT
HER THESE THREE.
FOR SOMETHING MORE
BOOK RELATED,
I GOT HER
THIS KINDLE SLEEVE.
OR JUST A
BOOK SLEEVE IN
GENERAL, IT'S A
BIT BIG.
STAYING WITH BOOK
THINGS, I GOT
HER TWO KINDLE
INSERTS.
I MIGHT ACTUALLY
HAVE TO BORROW
ONE OF THESE.
I HATE KATHERINE
HAVING TO PUT
HER PURSE ON
THE FLOOR WHEN
WE'RE AT RESTAURANTS,
SO I GOT
HER THIS AWESOME
PURSE HOOK.
HER BEAUTY BLENDERS
ARE ALWAYS SUPER
DIRTY, SO I
THOUGHT I WOULD
GET HER A
NEW ONE AND
IT'S A
LITTLE CAULDRON HOLDER.
I THINK THESE
HAIR TIES ARE
FOR GUYS,
BUT WHO CARES?
THEY'RE HALLOWEEN THEMED.
IF YOU DIDN'T
KNOW, KATHERINE IS
A TYPE 1
DIABETIC, SO THESE
ARE
STICKERS TO HELP
HOLD ON HER
DEXCOM.
WE HAVE CANDLES
EVERYWHERE IN OUR
HOUSE,
SO THIS IS
A LITTLE CANDLE
AND TRAY FROM
GRAVEYARD WANDERS.
I MAKE KATHERINE
COFFEE EVERY MORNING
AND I TRY
TO FIND COOL
POTTERS THAT I
COULD BUY FROM
SO WE'RE NOT
JUST BUYING MASS
PRODUCED STUFF.
THIS NEXT ONE,
MY BEST FRIEND
HAD TO GIVE
ME A LITTLE HELP
ON. IT'S A
I DON'T KNOW
IF I CAN
SAY IT ON
HERE.
IT'S A SELF
DEFENCE THING,
BUT ARM YOUR
WIVES.
KATHERINE LOVES
OVERSIZED T SHIRTS,
SO I GOT
HER A
DIRECTED BY
GUILLERMO DEL
TORO SHIRT.
IF YOU KNOW
KATHERINE, SHE LOVES
PERFUME.
IT'S A LITTLE
SAMPLE SET
FROM SERGE LUTENS.
KATHERINE LOVES MAKING
SOUP.
I, UH,
DID A BUNCH
OF RESEARCH
AND APPARENTLY THIS
IS THE BEST
TYPE OF POT
TO MAKE SOUP
IN.
IT'S A LE
CRUX, LE CROCK,
A CRICUT.
NOW I GOT
CLEANED UP A
LITTLE BIT.
AND WE JUST
HAD A HANDWRITTEN
CARD.
ALL OF KATHERINE'S
CARDS I GET
FROM ONE MAN
RIOT.
REMEMBER, KATHERINE IS
MY BEST FRIEND
AND MY LOVE
LANGUAGE IS GIFT GIVING.
SO I LOVE
BEING ABLE TO
PUT THESE TOGETHER
FOR HER.
I HOPE THAT
EVERYONE GETS A
BOO BASKET THIS
YEAR.
Transcript
If you have a hot goth wife and you haven't started her boo basket yet, you're already behind. I started collecting things for Katherine in August, so let's put it together. First thing, a little bat like her. This is from a company called Wormy's. It is a heating pad. I usually try to get her a water bottle every year. Katherine loves mystery stuff, so I got her these three. For something more book related, I got her this Kindle sleeve, or just a book sleeve in general, it's a little bit big. Staying with book things, I got her two Kindle inserts. I might actually have to borrow one of these. I hate Katherine having to put her purse on the floor when we're at restaurants, so I got her this awesome purse hook. Her beauty blenders are always super dirty, so I thought I would get her a new one and it's a little cauldron holder. I think these hair ties are for guys, but who cares? They're Halloween themed. If you didn't know, Katherine is a type 1 diabetic, so these are stickers to help hold on her Dexcom. We have candles everywhere in our house, so this is a little candle and tray from Graveyard Wanders. I make Katherine coffee every morning and I try to find cool potters that I could buy from so we're not just buying mass produced stuff. This next one, my best friend had to give me a little help on. It's a, I don't know if I can say it on here. It's a self defence thing, but arm your wives. Katherine loves oversized t shirts, so I got her a directed by Guillermo del Toro shirt. If you know Katherine, she loves perfume. It's a little sample set from Serge Lutens. Katherine loves making soup. I, uh, did a bunch of research and apparently this is the best type of pot to make soup in. It's a Le Crux, Le Crock, a Cricut. Now I got cleaned up a little bit and we just had a handwritten card. All of Katherine's cards I get from One Man Riot. Remember, Katherine is my best friend and my love language is gift giving. So I love being able to put these together for her. I hope that everyone gets a boo basket this year.
