So Unbrush just released their limited edition Nightmare Before Christmas collab.

@iamsk8bordb

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SoundTikTok sound · original sound - iamsk8bordb

Promoted product

Unbrush

FHI Heat x NBC UNbrush® Disney's Tim Burton Jack Skellington glow-in-the-dark Halloween Town design with 105 DuoFlex™ bristles for pain-free detangling, wet or dry.

3 videos

Why it worked

The video leverages a popular pop-culture franchise (The Nightmare Before Christmas) to create excitement for a functional product, while using the 'limited edition' and 'selling out' scarcity tactics to drive immediate conversions.

Summary

The creator showcases a new limited edition Nightmare Before Christmas collaboration from the brand Unbrush, highlighting the glow-in-the-dark features and craftsmanship of the brushes. He encourages viewers to purchase them as Christmas gifts while they are on sale.

Structure

1Introduction of the limited edition Unbrush collaboration
2Showcasing the three character designs: Sally, Jack, and Oogie Boogie
3Highlighting the glow-in-the-dark feature and improved craftsmanship
4

Original caption

these are so much nicer than last year #unbrush #detanglingbrush #nightmarebeforechristmas #discoveryourgift #tiktokshopblackfriday

More from @iamsk8bordb

Product placement

Unbrush (a brand of hairbrush): (a) ACTS — the creator demonstrates the product features, highlights the glow-in-the-dark capability, and points out the embroidery details to sell the product. Removing it would change the entire video. Disney's The Nightmare Before Christmas: (a) ACTS — it is the theme of the limited edition collaboration being sold. Removing it would change the product identity.

Call to action

I'll leave a link for you in this video.

On-screen text

Unbrush Let's Boogie Sally King Jack

Transcript

So Unbrush just released their limited edition Nightmare Before Christmas collab. Oh my girl is going to lose it when she sees this. Cause not only do you get the deep purple Sally that also glows in the dark, but you also get this really nice orange and black Jack that yes, of course also glows in the dark. And then for green, of course they had to go with Oogie Boogie, who you guessed it, of course glows in the dark. My girl is going to flip out when she sees this. I am telling you this is so much better than last year. I mean, even look at the handle. And all these characters on here are like embroidered on. You can just tell the craftsmanship of this year is so much nicer. Every single tiny detail. My girl is a spooky year-round kind of person, so of course I got all three. And now I'm glad I did because they just released these and they're already selling out. If you know someone who loves The Nightmare Before Christmas, this makes the perfect Christmas gift. The only issue is they're on their Black Friday sale right now and at that price they are selling out like crazy. I'll tell you what though, I'll leave a link for you in this video. Just make sure you get your hands on them before they sell out again.