Loading video…
All breakouts
2.5KSilent UGCOther hookLifestyle
Hook
in honor of October 1st. Here's what we dressed my son as for Halloween last year🦞🎃
@haleyalannasteph
2.8K followers · usually 482 views a post
Views
1.2M
Likes
124.8K
Comments
420
Shares
35.0K
Why it worked
The video leverages seasonal relevance and high-cuteness factor, which is a reliable driver for engagement in parenting and lifestyle niches.
Summary
A mother shows a video of her son dressed as a crawfish in a large pot for a Halloween costume last year. The video is a nostalgic look back at a creative DIY costume.
Structure
- 1Introduction of the Halloween costume theme
- 2Display of the baby in a crawfish costume inside a pot
- 3Visual of the costume details
On-screen text
in honor of October 1st.
Here's what we dressed my son as
for Halloween last year🦞🎃
Original caption
Idk how we are going to top this #halloween #babyhalloweencostume #crawfish #halloweencostume #toddlermom