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134Silent UGCProblem Callout hookEcommerce
Hook
Y'all tired of ruining tiles by eyeballing your cuts?
@besttools.aunz
4.9K followers · usually 3.7K views a post
Views
428.6K
Likes
899
Comments
20
Shares
170
Promoted product
Best Tools contour gaugehttps://besttools.com.au ↗
Why it worked
The video immediately addresses a common, relatable pain point for DIYers and provides a clear, satisfying visual demonstration of the solution in action.
Summary
The video demonstrates a contour gauge tool being used to trace the shape of a pipe onto a tile to ensure a precise cut. It highlights the tool's ease of use and precision before directing viewers to sign up for a launch discount.
Structure
- 1Identify the problem of inaccurate tile cutting
- 2Demonstrate the contour gauge tracing a pipe
- 3Highlight key benefits like precision and ease of use
- 4Show the tool's compact design
- 5Direct viewers to the website for a launch discount
Product placement
(a) Best Tools contour gauge: ACTS — it is operated to trace the shape of a pipe onto a tile, demonstrating its function as a contour gauge. Removing it would change the entire video. (b) Lozlin: APPEARS — a brand logo on a pipe/trash can, incidental to the demonstration.
Call to action
Original caption
Secure yours today! Visit besttools.com.au and sign up for 15% off your first order when we launch. We’ll email you when we open, along with your discount code #BestTools #Tools #DIY #ToolShop
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