Before you even think about making clove water, here's what I want you to understand first.

@__madebyd

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Promoted product

Clove Water Collectionhttps://madebyd.org/clovewatercollection ↗

Why it worked

The creator successfully frames a product launch as a lifestyle hack, building trust through a long-term personal case study before introducing her guide as the solution.

Summary

The creator explains how making her own clove water has saved her significant time and money over the last six months. She uses this personal success story to introduce her new Clove Water Collection guide and waitlist.

Structure

1Creator introduces clove water longevity
2Demonstrates cost and time savings
3Explains the flexibility of DIY skincare
4Pivots to the Clove Water Collection guide
5Directs viewers to the waitlist

Product placement

Clove Water Collection (a) ACTS — the creator describes it as a complete guide with bonus blends and a skincare routine, and directs viewers to a waitlist for it. Removing it would change the purpose of the video.

Call to action

Clove Water Collection Waitlist below

Original caption

This is what I mean when I say DIY is bigger than a simple recipe. It’s a system. And once I realized what I could do with skincare, I started wondering what else I could create without sacrificing what I actually enjoy. Clove water just so happens to be where I started. Now I’ve taken everything I’ve learned over the last couple years and built it into the Clove Water Collection 🫶🏾 A complete guide that includes bonus blends, a skincare routine + more. The waitlist is officially open! If you want in first, grab it from my bio. #madebyd #clovewater

More from @__madebyd

On-screen text

CLOVE WATER CHANGED MORE THAN JUST MY HYPERPIGMENTATION It changed how I see skincare entirely Amount as of October AM SKINCARE PM SKINCARE After using clove water for a year

Transcript

Before you even think about making clove water, here's what I want you to understand first. The last time that I made clove water was in February. Girl, we are all the way in August and I still have all this clove water left. We use this twice a day. That is over six months of skincare that actually works, not to mention. Do you realize how much money and time that actually saves? I make this twice a year. I never buy skincare toners and I can adjust these ingredients at any point to yield the result that I'm looking for. It sounds like a win to me. Hear me when I say this, clove water is not about DIY and it ain't about skincare either. It's about the difference that it makes in multiple areas of my life. If you take nothing from this video, take that.