JUST A NORMAL DAY AT IRIS & RAINBOW!!!

@iris_and_rainbow

735.2K followers · usually 1.6K views a post

Views

544.9K

Likes

2.9K

Comments

63

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121

SoundTikTok sound · funny scene song(1294833)

Promoted product

Iris & Rainbow

4 videos

Why it worked

The video uses a relatable, humorous 'day-in-the-life' format that humanizes the brand and showcases the company culture, which builds trust and engagement with the boutique's audience.

Summary

A boutique owner dressed in a cow onesie is carried piggyback by an employee through their warehouse and office space. The video highlights the lighthearted and fun work environment at the Iris & Rainbow boutique.

Structure

1Creator in a cow onesie stands on a chair
2Employee enters and offers a piggyback ride
3Creator hops on the employee's back
4They travel through the warehouse and into the office
5Office staff reacts with surprise

Original caption

Just another totally normal day at Iris & Rainbow 😂🌈✨ You never know what’s going to happen around here! Working hard… or hardly working? 🤣 #funny #IrisAndRainbow #backpack #irisarmy #worklife

More from @iris_and_rainbow

Product placement

Iris & Rainbow (a boutique) appears as the brand name in the on-screen text and the creator handle; it is the business being showcased. Removing it would change the context of the video as it identifies the workplace.