🚨 ANNOUNCEMENT 🚨

@iris_and_rainbow

742.6K followers · usually 2.3K views a post

Views

1.4M

Likes

2.2K

Comments

224

Shares

63

SoundTikTok sound · original sound - iris_and_rainbow

Promoted product

Iris & Rainbow

4 videos

Why it worked

The creator uses a vulnerable, transparent tone to explain a business decision, which builds trust and encourages community support for her boutique.

Summary

The creator announces that her boutique, Iris & Rainbow, is offering free shipping on orders over $30. She explains the decision is due to current business challenges and encourages viewers to shop her size-inclusive bag brand.

Structure

1Announce free shipping promotion
2Explain business context
3Introduce bag brand
4Call to action to shop

Product placement

Iris & Rainbow (a) acts: the creator announces a shipping promotion for her boutique, which she describes as a size-inclusive bag brand. Removing this name would change the subject of the video as it identifies the specific business being promoted.

Original caption

🚨 ANNOUNCEMENT 🚨

More from @iris_and_rainbow

Call to action

shop

On-screen text

🚨ANNOUNCEMENT🚨 🚨ANNOUNCEMENT🚨

Transcript

So, for now, shipping is back to free on orders over $30. Don't ask me why we changed it back. I don't really feel like talking about it. Just know that things are very tough for businesses right now. So, there's also a campaign, so I hope you guys do shop. If you've never shopped with us before, we have an amazing bag brand. We design all of our products. We're a size-inclusive bag, actually the very first size-inclusive bag brand. So, I hope you take advantage. I don't know how long I'll be able to afford it to do shipping free on orders over 30, but for now, we're going to try it once again. I love you guys.