I mean, don't just sing this song, wrap me in plastic and make me shine.

The creator leverages a popular audio trend to showcase a beauty product in a natural, aesthetic way that feels like a personal recommendation rather than a hard advertisement.

The creator lip-syncs to a song while showcasing their colored contact lenses from TTDeye, providing a discount code for viewers to use.

TTDeye: (a) ACTS — the creator wears the lenses, demonstrates them by looking into the camera, and provides a discount code to purchase them. Removing this would change the video as it is a product-focused recommendation.