The video leverages the high-engagement 'transformation' trend, using a relatable 'trust the process' narrative to showcase the product's visual impact in a natural, non-intrusive way.
Summary
The creator documents a werewolf makeup transformation performed by his sister, featuring the application of colored contact lenses from TTDeye. The video concludes with the finished look and a discount code for the contacts.
Structure
1Introduction of the werewolf transformation concept
2Time-lapse of makeup application
3Application of TTDeye colored contact lenses
4
Original caption
How did she do? Use “Miguel020” for Contacts from @TTDeye Colored Contact Lens #werewolf #halloweencostume #halloweenideas #halloweencontacts #fyp
More from @frizznotrizz
More breakout videos from this creator.
Reveal of the final werewolf look
5Call to action with discount code
Product placement
TTDeye: (a) ACTS — the creator demonstrates the application of their colored contact lenses to complete a werewolf transformation, and provides a discount code "Miguel020" for the product. Removing this would remove the central transformation element and the promotional offer.
Call to action
Use “Miguel020” for Contacts from @TTDeye Colored Contact Lens
On-screen text
My Sister Turning Me Into A Werewolf 🐺
*Trusting the process*
I feel like I look more like a lion..
Transcript
My sister turning me into a werewolf. Trusting the process. I feel like I look more like a lion.